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In the past 23 years, The Whole Shebang established and positioned itself in the world of fashion as a premier outerwear manufacturing company and a creator of innovative brands. Incorporated in 1994, The Whole Shebang’s mission was to create quality cutting edge fashion at affordable prices. The first outerwear label East Side was inspired by urbanites in New York City. The company produced apparel driven by the current market, and the East Side brand flourished with signature designs that embodied the metropolis.
The Whole Shebang gained notoriety for it’s edgy and unique look, leading to the success of the company. With the companies growing manufacturing abilities The Whole Shebang began creating innovative private labels tailored to each client’s demand. In 2007 The company successfully stormed into the young contemporary market with the brand Clique presenting original fresh and unique styles designed for junior woman.